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Slug Generator

Convert titles into clean, SEO-friendly URL slugs

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Last Updated: January 15, 2026
avatarBy Viblaa Team

Hyphen/underscore separator

Custom max length

Accent normalization

Lowercase conversion

Live preview

You're publishing a blog post. The title is perfect: "10 Ways AI Is Transforming Healthcare in 2024 (And What It Means for Patients)". You paste it into your CMS, hit publish, and your URL becomes a 90-character monster full of parentheses, special characters, and words that search engines don't care about.

That URL isn't just ugly—it's hurting your SEO. Search engines prefer short, descriptive URLs. Users are less likely to click on links they can't read. And sharing that monstrosity on social media? Good luck fitting it in a tweet.

This is where a slug generator becomes essential. In this guide, you'll learn what makes a good URL slug, how to create them efficiently, and the common mistakes that tank your search rankings.

What is a Slug Generator?

A slug generator transforms human-readable text—like article titles, product names, or page headings—into URL-friendly strings called slugs.

For example:

  • Input: "How to Build a REST API with Node.js"
  • Output: how-to-build-a-rest-api-with-nodejs

The tool handles the tedious parts automatically: converting to lowercase, replacing spaces with hyphens, removing special characters, and normalizing accented letters (é becomes e, ñ becomes n).

What This Tool Doesn't Do

A slug generator creates the URL path, not the full URL. Your slug becomes part of the address like yoursite.com/blog/your-slug-here. The domain and folder structure are configured separately in your CMS or web framework.

Alternative approaches and why they fall short:

  • Manual conversion: Works for one or two URLs, but error-prone at scale. Miss one accent character and your link breaks.
  • CMS auto-generation: Most platforms generate slugs, but they often include unnecessary words ("the", "a", "and") and don't let you customize length or separators.

Why People Actually Need This Tool

The SEO Impact

Google's John Mueller confirmed that while URLs aren't a major ranking factor, clean URLs improve user trust and click-through rates—both of which indirectly affect rankings.

Here are the real problems this tool solves:

  1. Inconsistent URL formats across your site — You've got some posts with underscores, some with hyphens, some with uppercase letters. Search engines see these as different URLs, fragmenting your link equity.

  2. Broken links from special characters — Titles with quotes, ampersands, or parentheses create URLs that break in some browsers, email clients, or social media platforms.

  3. Untranslatable accent characters — Publishing content in French, Spanish, or German? Characters like é, ü, and ñ look fine in titles but cause encoding issues in URLs.

  4. URLs that are too long to share — Twitter, SMS, and messaging apps truncate long URLs. A 100-character slug becomes unreadable when it's cut off.

  5. SEO-unfriendly auto-generated slugs — Your CMS turned "The Ultimate Guide to Understanding React Hooks for Beginners" into the-ultimate-guide-to-understanding-react-hooks-for-beginners. That's 62 characters of mostly filler words.

  6. Migrating content between platforms — Moving from WordPress to Next.js? You need consistent slug formatting to maintain your URL structure and redirects.

  7. Batch processing for large content operations — Uploading 500 products to an e-commerce store? Generating each slug manually isn't realistic.

How to Use the Slug Generator

  1. Enter your text — Paste your title, heading, or product name into the input field. The tool accepts any text, including special characters and non-English alphabets.

  2. Choose your separator — Select hyphen (-) for most cases. Only use underscore (_) if your existing URL structure requires it.

  3. Set maximum length (optional) — For SEO, keep slugs under 60 characters. The tool truncates at word boundaries, so you won't get cut-off words.

  4. Review the output — Check the generated slug in the preview. The live URL preview shows exactly how it will appear in a browser address bar.

  5. Copy and use — Click the copy button. The slug is copied to your clipboard, ready to paste into your CMS, code, or database.

InputSettingsOutput
"10 Best Coffee Shops in Paris"Hyphen, 50 chars10-best-coffee-shops-in-paris
"Café Résumé: A Guide"Hyphen, no limitcafe-resume-a-guide
"What Is SEO & Why Does It Matter?"Hyphen, 30 charswhat-is-seo-why-does-it
Watch Your Character Limits

If you're using the slug in a database with a VARCHAR(50) column, set the max length accordingly. Truncation after generation can break words mid-syllable.

Real-World Use Cases

1. Content Marketer Publishing Blog Posts

Context: A marketing team publishes 20 articles per month across multiple authors.

Problem: Each author formats URLs differently. Some include dates, some use title case, some forget to remove stop words. The blog's URL structure is inconsistent.

Solution: The team uses the slug generator as part of their editorial checklist. Every title goes through the tool with standardized settings: hyphens, lowercase, 50-character max.

Outcome: Consistent URL structure across 240 annual posts. Easier analytics tracking, cleaner sitemap, and better internal linking.

2. E-commerce Manager Importing Products

Context: An online store is adding 2,000 products from a supplier's spreadsheet.

Problem: Product names include special characters, trademark symbols, and inconsistent formatting. Direct import would create broken or ugly URLs.

Solution: Batch process all product names through the slug generator before import. Export as CSV, generate slugs, import to the store platform.

Outcome: Clean, consistent product URLs that improve both SEO and customer trust. No broken links from special characters.

3. Developer Building a Static Site Generator

Context: A developer is creating a blog platform where each markdown file becomes a page.

Problem: Need to convert file titles (with spaces and special characters) into URL-safe paths programmatically.

Solution: Use the slug generator to understand the transformation logic, then implement the same rules in the build script.

Outcome: Predictable URL generation that matches manual expectations. Fewer debugging sessions when URLs don't resolve.

4. SEO Specialist Auditing Existing URLs

Context: A website has 500 pages with inconsistent URL formatting affecting crawl efficiency.

Problem: Some URLs use underscores, some have uppercase characters, some include encoded special characters like %20 for spaces.

Solution: Extract all page titles, run through the slug generator with consistent settings, compare against existing URLs to identify mismatches.

Outcome: A prioritized list of URLs needing redirects, with ready-to-use replacement slugs.

5. Technical Writer Creating Documentation

Context: A software company publishes API documentation with hundreds of endpoint descriptions.

Problem: Documentation URLs must match the structure developers expect. Inconsistent slugs confuse users navigating between related topics.

Solution: Use the slug generator to create standardized paths for each documentation page: /api/authentication/oauth2-token-refresh.

Outcome: Intuitive navigation, better search indexing, and fewer support tickets asking "where's the page for X?"

6. Podcaster Publishing Episode Transcripts

Context: A podcast publishes weekly episodes with accompanying blog posts and transcripts.

Problem: Episode titles are conversational and long ("Episode 47: Why We Can't Stop Talking About Remote Work in 2024—With Special Guest Sarah Chen").

Solution: Use the slug generator with a 40-character limit: episode-47-remote-work-sarah-chen.

Outcome: Clean, shareable URLs that fit in social posts and don't wrap in email clients.

7. Multilingual Publisher Managing Translated Content

Context: A news site publishes in English, French, and German with translated article titles.

Problem: French titles contain é, à, and ç. German titles have ü and ß. Direct conversion breaks URLs across some systems.

Solution: The slug generator's accent normalization handles all cases: "Économie française" becomes economie-francaise.

Outcome: Consistent URL patterns across all language versions, simplifying international SEO and hreflang implementation.

Common Mistakes and How to Avoid Them

These Mistakes Hurt Your SEO

URL structure errors are hard to fix after publication. Changing a URL requires setting up redirects and risks losing backlinks. Get it right the first time.

Using Underscores Instead of Hyphens
❌ The Mistake
Creating slugs like my_awesome_post because it "looks cleaner" or matches your code variable naming conventions.
âś… The Fix
Always use hyphens. Google explicitly treats hyphens as word separators but reads underscores as joiners. Your carefully chosen keywords become a single unreadable string.
Including Stop Words
❌ The Mistake
Keeping every word from the title: the-complete-guide-to-understanding-the-basics-of-seo.
âś… The Fix
Remove articles (the, a, an) and conjunctions (and, or, but) that don't add meaning. Focus on keywords: complete-guide-seo-basics.
Making Slugs Too Long
❌ The Mistake
Using the full title as the slug, creating 80+ character URLs that get truncated in search results and social shares.
âś… The Fix
Keep slugs under 50-60 characters and 3-5 words. Shorter URLs are easier to read, remember, and share.
Forgetting to Remove Special Characters
❌ The Mistake
Publishing a URL with encoded characters like what%27s-new-in-2024 instead of whats-new-in-2024.
âś… The Fix
Always double-check the output for encoded characters. This tool removes them automatically, but verify before publishing.
Changing Slugs After Publication
❌ The Mistake
Editing a slug to "improve SEO" on a page that's already been indexed and linked to.
âś… The Fix
Once a page is live, treat its URL as permanent. If you must change it, set up a 301 redirect from the old URL to the new one—and accept that you'll likely lose some link equity.
Ignoring Existing URL Conventions
❌ The Mistake
Using hyphens for new content when your site's existing 500 pages all use underscores.
âś… The Fix
Consistency matters more than perfection. Match your existing convention for the current site, and plan URL standardization as a separate migration project with proper redirects.

Privacy and Data Handling

This slug generator processes everything locally in your browser. Your titles, product names, and ideas never leave your device—there's no server processing, no data collection, and no account required.

The tool uses client-side JavaScript to perform all transformations. You can verify this by disconnecting from the internet; the tool continues working exactly the same way.

Your content is your business. We don't store it, analyze it, or use it for any purpose.

Conclusion

Good URL slugs are invisible when done right. Users don't think about them—they just click, share, and find what they're looking for. But behind that simplicity is careful optimization: the right length, consistent formatting, and keywords that actually matter.

Use this tool whenever you're publishing content, importing products, or building URL structures. It takes seconds to generate a proper slug, but fixing a bad one after publication takes redirects, lost links, and SEO headaches.

Keep your URLs short, descriptive, and consistent. Your future self—and your search rankings—will thank you.

Frequently Asked Questions